It can be a slogan
for encouraging people when they are unhappy,
down or miserable.
Start From Zero is a well-known local brand which started with street art and founded by artist Dom in 2000.
His artworks have been exhibited in South Korea, Australia, Denmark, Tai Wan etc.
In 2010, he began to develop woodwork and incorporate with unique street art style into wooden furniture and products. The brand is now focusing on promote woodworking culture and handmade woodwork.
START stands for STreet ART, STencil ART and STicker ART.
There are two meanings of Start From Zero:
Dom started street art from scratch.
He wants to encourage more people to do street art when discover his artwork.
Moreover, it is not only a slogan to cheer people up when they’re depressed, we also want encourage people to do what they love from zero.